FACT
     



McCue Family. MISSION STATEMENT

Impart information that will encourage and enable responsible decision making concerning alcohol.

PURPOSE

To educate young adults (high school and college age) and their parents as to the responsible use of alcohol, the effects of alcohol and how to deal with excess use by others.

GOALS

To work with high schools, colleges, other organizations and institutions to communicate information about responsible use of alcohol. Address high school and college age young adults and their parents as appropriate.

The organization will distribute educational information. Those under the legal drinking age will hear that the only responsible choice is NON-USE and learn the consequences of breaking the law. Those of legal drinking age will be advised of the laws relative to the use of alcohol as they apply to adults.

The information will describe:

  • The effects of alcohol on the body.

  • How to recognize the effects on oneself and others.

  • How to encourage responsible use (for those of legal drinking age).

  • How to determine when medical attention is necessary and to err on the side of safety in making that decision to call for help


  • Be Responsible About Drinking, Inc. (B.R.A.D.) is a Michigan nonprofit corporation. The organization has been approved by the Internal Revenue Service for tax deductible status under Section 501(c)(3).

STAFF

Cynthia McCue, MSPA
President, B.R.A.D. Foundation
Certified Public Accountant

My educational and professional background is as a self-employed CPA.

The experience that brings me to speak for Be Responsible About Drinking, Inc. has nothing to do with accounting; it is as a parent whose son died of alcohol poisoning.

On November 5, 1998 our son, Bradley, turned 21. He celebrated his birthday in a way that has become increasingly popular, drinking "his age in shots". That amount of alcohol was lethal and he died that night of alcohol poisoning.

In response to such a needless tragedy, my husband John and I founded Be Responsible About Drinking, Inc. (B.R.A.D Foundation) to give us the vehicle to distribute educational information about alcohol in general, specifically alcohol poisoning.

The educational information presented originally came from our desire to prevent another tragedy, but has developed over time based on the questions and input from students, parents and other concerned individuals. We have worked closely with the Health Education Department at Michigan State University, where Bradley was a student at the time of his death. In the summer of 2000, MSU and the Foundation won a two year U.S. Department of Education grant to study the effectiveness of our 21st birthday card. The results affirmed our effort as an evidence based initiative to address a high risk drinking event.

Our website, www.brad21.org has been well received by college and high school educators. In the past 4 years I have been invited to speak in over 180 schools, in 13 states across the country, reaching over 38,000 students and parents. I have spoken with middle school and high school students, college students and parents.

Speaking engagement information
The speaking engagements are our main financial contribution to sustaining the B.R.A.D. Foundation. My fee is $2,000 plus travel and literature expenses. We do offer scholarships if the honorarium is prohibitive. References are also available upon request.
Please e-mail us at Speakers Info for more information.




Jasmine Greenamyer, MPH
Program Director, B.R.A.D. Foundation

Ms. Greenamyer enthusiastically joined our staff as a part-time Program Director in August of 2003. She oversees the administration of our educational materials and will be writing grant proposals to further the efforts of the Foundation.

From 2000-2003 she worked at Michigan State University (MSU) as the Alcohol and Other Drug Coordinator. Under her programmatic efforts MSU students went from 58% to 66% reporting five or fewer alcohol drinks consumed per outing (2002 National Collegiate Alcohol Assessment). Ms. Greenamyer’s utilizes the environmental management approach, social marketing, harm reduction and other evidence based models to target high risk drinking. She received over $900,000 in grants to create, implement and evaluate alcohol misuse programs. One of the first grants obtained was in partnership with the B.R.A.D. Foundation to evaluate the 21st birthday card.

Ms. Greenamyer received her Masters in Public Health from the University of Michigan and her Bachelors degree in Psychology from Michigan State University. She is currently the Director of Community Engagement at the Colon Cancer Alliance in Washington DC where she oversees the CCA's national chapter and volunteer program. Ms. Greenamyer is an active member of the American College Health Association.

Speaking engagement information
The speaking engagements are our main financial contribution to sustaining the B.R.A.D. Foundation. Ms. Greenamyer’s fee is $1,000 plus travel and literature expenses. We do offer scholarships if the honorarium is prohibitive. References are also available upon request. Please e-mail us at Speakers Info for more information.

 




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